Don't forget to add your own e-book address
Post these articles in your newsletter or on your website advertising your
version of my "Home Business Success Vehicle" E-Book.
I have also listed resources at the end where you can submit your e-book furnished articles.
Article #1: "The Age Old Mistake Of Flea Market Marketing"
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The Age Old Mistake Of Flea Market Marketing
Copyright © 2003, Mal Keenan
http://www.homebusinesssuccessvehicle.com/
Have you just ventured into the arena of online business?
If you have then you need to read this, so pull up a chair for five minutes and let me let you in on a little secret of what NOT to do for the first year of your online career.
How do I know what NOT to do? Well because I did it of course.
In my first year of Internet marketing from the very first moment I joined All Advantage affiliate program (Remember that one) I became very interested in what the online home business market offered and from the moment I received my first check from Clickbank.com I was well and truly hooked.
So what did I do folks? Did I concentrate all my efforts in my main business and start earning a fortune and am now a millionaire and successful internet marketer?
I think not!!
What I did do was I went out and joined every affiliate program that happened to make it's way into my mailbox and proceeded to try and market everyone of them. My thinking was that the more programs I joined then naturally the more money I would earn. Well for someone like myself on a shoestring budget this just wasn't the case. In fact it was exactly the opposite, I fumbled around for a year earning the odd dollar here and there and expending a lot of energy flogging more than a few dead horses.
The point I am trying to make here is this. If you are new online, or maybe even a seasoned veteran, don't fall into the same trap that I did. The most important lesson I learnt during that year of madness was that if you are going to be successful in online business, offline business or life for that matter, you must FOCUS FOCUS FOCUS.
Find yourself an established affiliate program with a good compensation structure and point all your energies in that direction. Learn about your chosen companies' products and become passionate about them, they will be a lot easier to sell that way and people will recognise your commitment to your business and want to join you.
Fragmenting your efforts all over the place is definitely a road to nowhere and causes more people than we can imagine to give up than probably any other factor in the marketing business.
Don't fall for the illusion of flea market marketing. Remember, you can achieve great things when you concentrate your mind in ONE direction, not fifty.
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Article #2: "Advertising DOs and DONTs"
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Advertising DOs and DONTs
Copyright © 2003, Mal Keenan
http://www.pluginprofitsite.com/main-10
From early on in my online career I realised that the
fastest way to internet riches was to find a marketing
concept that brought me profits and plough as much as I
could into that resource, thus building my business and
capital as I went.
For those just beginning in home business marketing it
would be prudent to start off with a very small investment
(I started with around $30) and try to build from there. It
would like to report that I was very wise after the first
investment but the truth is that the illusion of easily
gotten riches lured me into a spree of buying virtually
every item of software/marketing resource that I happened
to feast my eyes upon.
Needless to say this is not the best way to go about
building a successful online career but the experience and
benefits I got from this initial burst of enthusiasm, in
how not to go about targeted advertising, far outweighed
the financial losses. I have spent money on most of what
the web has to offer in terms of marketing and can now
enlighten you on what to buy and what not to touch with a
12 ft barge pole.
FFAs or Free For All link pages were once a useful free
resource and could have provided at least a few hits per
day given the right ad. Today using the free version of
these pages is all but useless and in my humble opinion a
total waste of time. The vast majority of people submitting
to these sites today are using automated submission
software so human eyes WILL never see your ad and as far as
I know Automatons (Robots to some people) DO NOT buy
products;-)
Paid or free safelists from my experience are just not
worth the effort involved. The very fact that everyone
posting to a safelist is not interested in the subject
matter but in selling their own products gives us some idea
on the ineffectiveness of this method. Couple this with the
time spent sorting through emails mostly for deletion you
really could spend your time in more worthwhile marketing
ventures.
Moving up the ladder of effectiveness we have banner
advertising. From my experience the best banner I was able
to design brought me in a maximum of 2.8% click through rate
and from what I hear this is a GREAT %. Most banners will
only pull a 1% CTR. If you can find a company selling
banner advertising cheap enough to bring you into the
profit zone then certainly give it a bash. Please remember
though to track all your banner ads otherwise you will not
know whether you are getting massive click throughs or none
at all.
If you are going to post to classified sites then opt for
the free version. There is some good classified submission
software out there and may be worth the investment. Again
ALWAYS TRACK YOUR ADS. For free classifieds visit:
http://www.workathomebiz.info/adlandpro.html
Renting an email list is a good option and can bring you
many hits to your product or affiliate site. Make sure that
the list is optin only, meaning the people have requested
to see your ad. There are many good reputable companies out
there and if you are willing to pay sometimes high fees to
rent a list, this can be a profitable venture.
Search engine submission is definitely a worthwhile project
and considering a good listing will bring you daily and
continuing free traffic I suggest you spend a bit of time
perfecting this method. I use Web Position Gold software to
automate my submissions and prepare my pages for
submission. This cuts down in hours of work and I would
certainly recommend any budding business owners to get a
copy. To learn more about Webposition Gold visit this
link:
http://www.workathomebiz.info/webposition.html
I have also paid for a listing to Yahoo's directory. At
$299 per year this may sound very expensive to some but the
traffic I have gotten from this listing paid for the
submission within a short period of time.
Pay per click advertising is another good advertising
resource to drive TARGETED traffic to your site. First
figure out how much you can afford to pay per visitor to
your site. For instance if you make a sale every 100
visitors and your product costs $20 then if you paid 20
cents per visitor you would break even. The reality is of
course that you can get visitors for much less than 20
cents and I have many keyword phrases that will send
visitors to my site for 1 cent each. If you can find a few
good keyword phrases at a profitable price then you will do
well. Two good PPCSEs to start with and that I use are Overture.com and Findwhat.com.
Ezine advertising is by far the best form of advertising
and more importantly is reasonably priced. From my own
experience a solo or top spot ad are the most effective and
will return more visitors for the price. For a good list of
ezines visit:
http://www.directoryofezines.com/
A word of WARNING before closing this article: If you want
to keep your business and your reputation intact then NEVER
EVER use bulk email advertising. It just isn't worth the
risk. The hassle that you will get from sending out
unsolicited email to 1000s of untargeted prospects will
bring your business down in the long run. There are enough
forms of advertising listed here to keep you going for a
long time. Don't waste your time on unproductive and
senseless SPAMMING.
I wish you all the best in your efforts:-)
Resource Box:
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Mal Keenans' Free "Home Business Success Vehicle" E-Book
reveals exactly how you can make a fortune online! Download Now:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.pdf
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To send this e-mail promotion to your customers and subscribers:
1. Type the following text into the subject line of your e-mail.
Subject: Advertising DOs and DONTs
2. Click on the "Highlight & Copy" button you see below.
3. Paste the text of this e-mail promotion into an e-mail to your customers and subscribers.
Please Note: Don't forget to insert your branded copy of "Home Business Success Vehicle" e-book's link in the resource box when you are posting these articles. That way you will get paid for any sales made from the e-book affiliate programs.
Article #3: "Online Marketing Hype EXPOSED"
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Online Marketing Hype EXPOSED
Copyright © 2003, Mal Keenan
http://www.homebusinesssuccessvehicle.com/
"Get 50 zillion subscribers to your ezine just sign up
below", "Post to 600 million web sites with one click of
your mouse" or "Make 10 Gazillion dollars straight to your
mailbox by sending this e-mail on to ten of your friends".
OK I'm overexaggerating a little but you get my point.
How many times have we all read this type of hogwash and
thought OH YES this is the one I've been looking for and
subsequently went on to sign up free, or worse still,
forked out $50 for the product and then felt cheated a few
days later.
Yes me too...
Is this the fault of the person trying to sell their
product? Of course not. Is the person who wrote the ad copy
responsible? Of course not. It is YOUR responsibility and
MINES for falling for this hype time and time again and
believe me I have fallen on quite a few occasions:-)
We WANT to believe what the webmaster is telling us at
their web site or in their e-mails. The lazy part in us that
wants overnight success, wants to believe that we won't
have to put in any work and that success will just fall at
our feet.
It is time to wake up. Success DOES NOT come overnight and
you are more than likely going to take a few falls and a
few hard knocks before you make it online, offline or in
life for that matter.
What the web site should really say is:
"If you sign up for my program below, put in around 4-5
years of hard work, make lots of contacts with people who
have been there and done it before you, keep plodding on
through the rough times and most importantly never give up
then you should be able to find a certain level of success
in online marketing and make a significant income to
sustain yourself and your family and retire financially
free."
"Chances are though, you won't make it because you will
become disillusioned when this doesn't work for you
overnight as I have outlined, you will succumb to the same
crap at a few other sites and you will give up before you
even get off the ground."
This may sound harsh but it is the sad reality of the
online marketing world today and if we keep on believing
the hype then people, being people, will keeping on telling
us what we WANT to hear.
But there is hope...
It resides in that part of yourself that is determined to
succeed no matter what the odds and in spite of what
obstacles are placed in our way.
In my humble opinion the vast majority of marketing
products and online services out there are well worth the
money. Look on the cash you put forward as an investment.
Even if you don't get 100% what you expect from the sale
there is ALWAYS potential rewards even in what appears to
be a negative situation. I haven't made a purchase yet that
didn't show at least some potential. YOUR approach to what
you have before you makes all the difference.
When faced with a hard sell try to see through the hype to
what the product/program ACTUALLY offers. Ask yourself "Is
this $30, $50 price tag going to propel my business forward
in any way? Does it have the potential to bring me an
acceptable increase in my subscription levels? Can it bring
me enough sales to put me in profit? Can I get enough from
this free sign up to warrant even filling in the enrolment
form?
When you have bought your package, joined your affiliate or
marketing program make sure you read everything thoroughly.
Take what you have and make it work. Give it at least a few
weeks of constant effort. If you are making headway then
run with it and don't stop til you get to the bank.
Most programs/services WILL give you the tools, it is up to
YOU whether you decide to take full advantage of them. You
can read every E-Book, home business report or marketing
article that the web has to offer but until you actually
put the ideas into practice it remains just ink on paper
and ink on paper doesn't sell products, YOU do through your
efforts.
So get out there, make some contacts, make some mistakes,
learn the business, take SOME risks and GROW as you go.
MOST IMPORTANTLY of all NEVER EVER GIVE UP until you
achieve what it is you have set out to accomplish. At the
end of the day it it ABSOLUTELY down to YOU!
I hope I haven't scared you off too much. My intention is
to wake you up, not prolong your nightmare.
Resource Box:
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Mal Keenans' Free "Home Business Success Vehicle" E-Book
reveals exactly how you can make a fortune online! Download Now:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.pdf
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Please Note: Don't forget to insert your branded copy of "Home Business Success Vehicle" e-book's link in the resource box when you are posting these articles. That way you will get paid for any sales made from the e-book affiliate programs.
Article #4: "Get Serious About Your Web Business "
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Get Serious About Your Web Business
Copyright © 2003, Mal Keenan
http://www.homebusinesssuccessvehicle.com/
So much has been said about this subject in the past but I feel I must reiterate the importance of getting your own domain name if you are to be taken seriously in the home business world.
There is nothing more offputting than seeing an ad with a free domain name attached (ie http://www.freedomain.yourname.com). I personally will bypass such businesses.
The fact of the matter is that a business person who is not prepared to pay a sum, of at most $35 per year, to register a domain name just doesn't deserve to be taken seriously. You can of course find sites that will register your domain name for as little as $10 per year. You can then get your website hosted for a few dollars per month.
Registering your domain name builds credibility and creates an identity for your business.
When choosing a domain name it is better to use a term that is going to stick in the mind of prospective buyers, something that your visitors will remember you by. For example "Betterbuymarketing.com" would be an example of a relatively short and catchy domain. Unfortunately a greater % of two word domain names have been taken up by the 100,000s of online businesses but if you persist you can get something suitable.
It doesn't have to be a .com name although this is preferable. I personally host two of my sites using the .info and .biz domains. See below:
http://www.workathomebiz.info/
http://www.workfromhomebiz.biz/
It is also a great idea to use keywords relating to the type of business you run. You can see from my own two businesses above that this has been my strategy. This can significantly enhance search engine ranking for these keywords and I now rank in the top pages of Google/Yahoo for both these sites with the terms "work from home" and "work at home business information".
Another important aspect of owning your own domain is when it comes to e-mail marketing. Who are you more likely to buy from, bob@yahoo.com or bob@betterbuymarketing.com? Selling online is all about building trust between you and your customers and registering your domain can go a long way towards building this bond between you and your website visitors.
Whether you use the above strategies or not, it is extremely important that you take that first step now and register your own domain name. At the very least the name will become your property and, depending on the amount of work you put into building your web presence, may become very valuable one day.
Good luck and I wish you every success with your business.
You can register and host your domain name here:
http://www.workathomebiz.info/hosting.html
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Mal Keenans' Free "Home Business Success Vehicle" E-Book
reveals exactly how you can make a fortune online! Download Now:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.pdf
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Article #5: "All Work At Home and No Play Make Jack a Dull Boy
"
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All Work At Home and No Play Make Jack a Dull Boy
Copyright © 2003, Mal Keenan
http://www.homebusinesssuccessvehicle.com/
We've all done it!
We sit for hours in front of our PCs searching, submitting and scrutinizing, while the very freedom we are building a home business to achieve, dwindles to stolen moments in between search engine submissions.
I can be almost certain that from the very moment you got your first check in the mail that you became hooked on the idea of working entirely from home. So much so that everything else in your life has had to take a back seat while you build your dream.
Having a dream and pursuing it is a very noble concept but when our home and family life suffers because of it then it can become a big problem.
It doesn't have to be this way.
Here are a number of points that may help you in keeping a balance.
1.Discipline yourself - When it comes to the amount of time you spend building and running your online enterprise. Set a time limit and don't stray over it.
2.Don't drop or cut down on family activities because of your business. For instance don't stop taking your kids swimming because you want to learn how to build a website.
3.Help in the house chores when they need to be done. The last thing you want to do is alienate your husband/wife when they are probably already very sceptical of your new found enthusiasm in all things cyber.
4.Get the family involved where possible. Show them what exactly it is you are doing and explain to them that your ultimate goal is to earn enough money working at home to be able to spend more time with them.
5.Don't forget to splash out on the family when you eventually start to earn some cash from your online ventures. My wife soon became a believer when she saw some extra money on the table. Well who wouldn't:-)?
In closing I'm hopeful you have gotten the gist of this article, get your priorities right and ensure that everyone is as happy and enthusiastic in your striving for financial freedom as you are.
I wish you every success in your business dealings.
Resource Box:
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Mal Keenans' Free "Home Business Success Vehicle" E-Book
reveals exactly how you can make a fortune online! Download Now:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.pdf
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Article #6: "PROVEN Online Business Success In 3 Easy Steps"
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PROVEN Online Business Success In 3 Easy Steps
Copyright © 2003, Mal Keenan
http://www.homebusinesssuccessvehicle.com/
Some marketing experts would have you believe that the key
to a successful home business is limited to a select few
and that this chosen bunch have tapped into vast secrets
where riches are to be found in abundance.
Others will push forward the idea that their product or
service is all you need to make a monthly residual income a
reality.
Statistically only 5% of budding entrepreneurs will make it
online.
To be perfectly honest I don't know which if any of these
ideas are true but I do know what has worked for me and I
believe it can work for anyone who is willing to take a
risk, invest the little cash it takes and make a consistent
effort for the next year or two to build their own work at
home business. Note I am not saying that this will work
overnight, I'm not even saying 6 months. Yes I did indeed
say a year or two.
Having worked online for over five years now I believe I
have finally found a PROVEN system for building a
successful home business which will continue to grow year
after year and, because it is MY business, it can be passed
on to my children and childrens' children.
This is not a new idea but it took me a long time to
realise it and just as long proving to myself that it
works.
How do we know it works Mal and you're not just spurting us
a load of old cobblers?
Well the proof IS in the pudding and the fact is that the
five websites that I own all have a Google rank of PR6 and
feature in the top pages of all the top search engines
icluding Google, Yahoo and Altavista for many popular "home
business"/"work at home" search terms and it is all down to
my strategy.
Just do a search for the term HOME BASE BUSINESS on Yahoo or
Google and you will see my site(http://www.freeadvertz.com)
at number 3(At the time of writing).
Try doing a search for WORK AT HOME BUSINESS in the same
search engines, see my site
(http://www.workfromhomebiz.biz) at number 6(At the time of
writing) and climbing.
How about BUSINESS TIPS or BUSINESS NEWSLETTER, and again
my site (http://www.home-business-tips-newsletter.com) is
number ONE(At the time of writing) for both terms.
These results are repeated across all the major search
engines.
Have you seen enough? Do you need any more evidence that
this works? These are only a few of the terms that we rank
highly under. We are actually in the top rankings for
scores of other "home business" search terms.
I could easily put this evidence and info into e-book form
and sell it but I neither have the time nor know-how to do
so(If you can help me out in this area then get in touch).
So I've chosen to write this article and tell you exactly
how you can build your own business to great success in
three easy steps.
You have the proof now here is the plan:
In a nutshell the best way to build any online business,
and the least expensive, is through a twin track approach
of website search engine optimisation and reciprocal link
building. As I mentioned above this is not a new idea but
you now that you have proof that it works, do you have the
conviction to follow through?
Here it is in 3 easy steps:
1. Register and host your own domain name:
http://www.workathomebiz.info/hosting.html (Put some home
business keywords in your domain name, ie
workathomebusinesssuccess.com)
Or:
Get a FREE website with hosting here:
http://www.workathomebiz.info/pluginprofitsite.html
Please don't settle for a FREE domain name as this will
NEVER be your own and can be taken away from you at any
time or if the company goes bust you have lost all your
hard work in building your web presence. Register your own
business name.
2. Download webposition gold, optimise your site for your
keywords and submit your website to all the major search
engines:
http://www.workathomebiz.info/webposition/index.htm
(You can download a free trial from this site. You will
need a full version to work this strategy.)
3. Start building those reciprocal links using
linksmanager:
http://www.workathomebiz.info/linksmanager.html
(Put your
keyword terms in your linking text when exchanging links)
I currently get around twenty reciprocal link requests per
day, and this will increase with time. At the beginning I
barely got two daily. It may be slow at the beginning but
as your business gathers momentum after a few months it
will be like a steam train at full throttle, absolutely
unstoppable.
I am a 31 year old father of two from Ireland who started
from scratch, so if I can do it anyone can.
Believe me people it doesn't come any more simpler than
this.
So if you are serious about really building a successful
online enterprise then DO IT NOW and tell me about your
success in the coming months.
One more thing before closing. If you are going to give up
on this strategy when you don't see immediate results then
please don't even begin. The key to building success is
PERSISTENCE PERSISTENCE PERSISTENCE.
Resource Box:
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Mal Keenans' Free "Home Business Success Vehicle" E-Book
reveals exactly how you can make a fortune online! Download Now:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.pdf
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per Top Sponsor Ad.
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